Patient Education & Acquisition

We create the best in patient education, delivered at the point of care. Using digital, video and print, we help healthcare providers illuminate the path to better health for over 80 million people every year.

Utilizing innovative technologies, we deliver patient education resources whenever, wherever and however you need them. We also offer customized materials that help attract and retain patients, and provide effective tools to help you manage population health. The more patients know, the better they understand what’s happening to them, and the better they can affect their own outcomes.

Explore our patient education resources: Krames Patient Education, Krames On-Demand, and Krames On FHIR®.

Krames Patient Education by StayWell

There’s no better, more trusted source for patient education than Krames. From the people who pioneered using illustration to help doctors communicate more clearly with patients decades ago, we have today’s latest innovation; Krames On FHIR®. Using SMART on FHIR technologies, Krames On FHIR® serves up suggested topics based on your patient’s history and current clinical encounter, then allows you to deliver patient education through your EHR while care is being provided. And that’s where Krames patient education has its biggest effect on outcomes.

Krames is the very best in patient education

  • Leading provider of evidence-based patient education materials
  • Pioneered the use of illustrations and plain, simple language to help clinicians improve health literacy, and patient outcomes
  • Award-winning, up-to-date patient education in multiple languages on diabetes, cancer, heart failure, dental issues and more
  • Covers thousands of topics included in lab tests, drug sheets, videos and discharge instructions

StayWell optimizes delivery for every organization

  • Krames On FHIR®, our latest innovation, integrates directly into your EHR to digitally deliver award-winning Krames patient education at the point of care
  • We also offer multiple other delivery methods to help you find the perfect match for your organization—including Krames On-Demand®, Infobutton and Krames Content Import
  • Supplement digital and video content with world-class Krames Patient Education printed materials, which use engaging graphics and simplified medical illustrations to make healthcare instruction easy

Marketing & Patient Acquisition

It is by no small stretch of the imagination that we say the healthcare space is more competitive than ever. And we believe we can give your organization the best possible competitive advantage to attract new patients and build loyalty to keep them coming back. Our marketing programs are rooted in the science of behavior change and designed for new patient acquisition with evidence-based health content, scalable tools and proven engagement techniques that get results.

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Consumer Health Library

Our vast, award-winning library of branded health and wellness digital content can easily integrate into your website, microsite, or blog. Search optimization is used to drive prospective patients, their families, and caregivers to your site to find relevant customized content strategically matched to your physician services. This leads to increased appointments and new patients at the door.

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Skilled medical editors continually review and update our content assets with the latest medical research and guidelines. With our content assets, your members can:
  • Learn about diseases and conditions
  • Understand tests, procedures and their treatment options
  • Access nutrition and general wellness information
  • Watch videos where patients and caregivers talk about their experiences
  • Listen to podcasts by clinical experts
  • Find delicious recipes that meet their dietary restrictions
  • Check their symptoms
  • Assess their risks for chronic conditions
  • Quiz themselves on health and well-being knowledge
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Content Marketing Support

Patients respond to content marketing. The problem is creating enough of it. Lucky for you, we have a massive library of content to put at your disposal. Use our content to kickstart your content marketing campaign. Select a calendar of content that covers a range of healthcare awareness messaging throughout the year. Or work with us to create custom content tailored to your organization’s marketing goals and objectives.

At the end of the day, you want an effective, integrated marketing program that raises awareness so you can see more patients and help more people get well and stay well. You’ll find our content marketing support can:

  • Drive adoption of your programs and services
  • Boost satisfaction and positive health decisions
  • Build lasting relationships
  • Increase revenue

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Custom Content Solutions

We can customize health content to help achieve your business objectives from new patient acquisition to building and maintaining patient relationships. We can help drive traffic and volume for your most important programs and key services with relevant content that promotes your practice as a center of excellence. From print to interactive digital to video, we deliver the content that delivers the customers.

View Examples
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Population Health Management

With the emergence of population health management, you’re now held responsible for improving the health of an entire group of individuals. You’re tasked with providing holistic healthcare aimed at reducing the overall impact of chronic disease, improving patient care across the board, minimizing readmissions, and lowering costs while improving efficiency. It is, no doubt, a Herculean task.

You’re responsible for this stuff, but we can help. Leveraging our 40 years of data analytics and our experience with behavior change, we can help you deliver better, targeted care for individuals along with the kinds of health programs that promote health and wellness. This leads to better outcomes and improvements in the relative health of the population as a whole.

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Wellness Challenges

Challenges are a great way to get people to stay engaged and active. Making health and fitness more of a game makes it all seem less like work. Besides, a little fun never hurts. From our Daily Dash to our Million Steps Challenge, people can use their personal fitness trackers and our online portals to get active, focus on better habits and follow their progress on the way to reaching their goals for better health.

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Health Coaching

Coaching is the most successful, most proven way to motivate people to change their behavior and help them achieve their goals. It’s a way to encourage people to do their best and be their best. That’s why we offer some form of coaching in nearly every health and wellness program we design – from lifestyle topics like nutrition and exercise to chronic care management for diabetes. And since everyone responds to coaching differently, we offer many different coaching options:

  • Self-directed coaching
  • Individual coaching, delivered online
  • Family Coaching
  • Group coaching
  • On-site coaching
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FHIR® is the registered trademark of HL7 and is used with the permission of HL7. The Flame Design mark is the registered trademark of HL7 and is used with the permission of HL7.