Health plans

Looking for ways to engage your members while helping them lead healthier lives? Easily activate multimodal print and digital programs for population health. They present easy-to-understand information accommodating their health needs, learning styles, and channel preferences, with simple-to-follow graphics and instructions. Developed on more than 40 years of experience in reaching audiences, our programs help members get well—and stay that way.

Member empowerment

Health care can be difficult to understand, especially for those outside of the industry. Access educational tools in various formats that support providers' recommendations, with accreditations that help you adhere to government regulations. Choosing from low-literacy, image-only, and many other options, you become a trusted partner in empowering members to take control of their health, and improve their well-being.

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Enhanced member experience

Strengthen members' trust in your organization, by equipping care managers and health coaches with up-to-date education and useful tools. They can offer the resources through your care management and coaching programs based on the member's profile and health needs, improving their satisfaction while lightening your IT team's load.

Discover Care Connector™

Valuable differentiation

Considering how easy it is to switch health plans these days, it's critically important to attract new members while keeping current ones. Show them that you're keenly focused on their health and well-being through actionable marketing solutions. Choosing from a comprehensive suite of digital and printed content and tools, including recipe books, newsletters, and microsites, you can reach them in ways that help improve their health, gain their trust, and build your brand.

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Engage members in their well-being journeys

By combining the forces of WebMD ONE and the MyStayWell Platform, we're able to expand the products and services we deliver for the most comprehensive well-being solution. Every month, millions of consumers turn to WebMD for answers to their health care questions. This brand recognition puts us in a unique position to help health plans engage members in their own health. WebMD ONE for Health Plans brings together a comprehensive set of personalized and integrated tools that help members make smarter decisions, implement lasting behavior change and improve outcomes.

Learn About Member Well-being

Addressing market needs

of payers invest in member engagement1
experiencing growth use personalized content2
still use a one-size-fits-all approach to wellness2

Interested in learning more?


1 Beaton T. 80% of payers investing in member engagement, satisfaction. HealthPayerIntelligence. October 5, 2017.

2 Marketing General Incorporated. 2018 membership marketing benchmarking report. Published 2018. Accessed April 10, 2019.