If you're here for Health Plans, you are in the right place.

Increasingly, organizations like yours are looking for ways to engage members and to help them lead healthier lives. We have 40+ years of experience engaging populations, helping them be their best and reducing their risks. We create multimodal print and digital population health programs that present health information to your members based on their needs, learning styles and preferences. Our easy-to-understand, interactive programs, with engaging graphics and easy-to-follow instructions, help members get well and stay well.

Population Health

Health plans have a huge role to play in improving the health of the populations they manage. You’re tasked with providing holistic healthcare aimed at reducing the overall impact of chronic disease, improving patient care across the board, minimizing readmissions, and lowering costs while improving efficiency. It is, no doubt, a Herculean task.

You’re responsible for your population, and we can help. Leveraging our 40 years of peer-reviewed research and our experience with behavior change, we can help you deliver better, targeted care for individuals along with the health programs that promote health and wellness. This leads to better outcomes and improvements in the health of the population as a whole.

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Wellness Challenges

Challenges are a great way to get members to stay engaged and active. Making health and fitness more of a game makes it all seem much less like work. Besides, a little fun never hurts. From our Daily Dash to our Million Steps Challenge, members can use their personal fitness trackers, apps and our online portals to get active, focus on changing habits and follow their progress on the way to reaching their goals for better health.

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Health Coaching

Coaching is the most successful, most proven way to motivate people to change their behavior and help them achieve their goals. It’s a way to encourage members to do their best and be their best. That’s why we offer some form of coaching in nearly every health and wellness program we design – from lifestyle topics like nutrition and exercise to chronic care management for diabetes. And since everyone responds to coaching differently, we offer many different coaching options:

  • Self-directed coaching
  • Individual coaching, delivered online
  • Group coaching
  • Family coaching
  • On-site coaching

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Wellness Apps & Tools

An educated population is a healthier population. When your members are armed with the knowledge of how to get well and stay well, they stand a much better chance of staying on the path to better health. With our eLearning series and apps like Sugar Sense© and My Diet Diary©, we provide illustrated, easy-to-understand digital health education materials and wellness tools to help all members of the population at any age or reading level.

Wellness Apps and Tools

Marketing & Member Outreach

It is by no small stretch of the imagination that we say the healthcare space is more competitive than ever. And we believe we can give your organization the best possible competitive advantage to attract new members and build loyalty. Our marketing programs are rooted in the science of behavior change and designed for new member acquisition with evidence-based health content, scalable tools and proven engagement techniques that get results.

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Consumer Health Library

Our vast, award-winning digital Consumer Health Library can be your library. We can easily integrate over 35,000 content assets into your website, microsite or blog. And because we’re experts on human behavior, we know the hows and whys and ways people search online. So we use search engine optimization to drive prospective members to your site to find relevant customized content strategically matched to your services. Bingo, you have new members at the door.

Skilled medical editors continuously review and update our content assets with the latest medical research and guidelines. With our content assets, your members can:

  • Learn about diseases and conditions
  • Understand tests, procedures and their treatment options
  • Access nutrition and general wellness information
  • Watch videos where patients and caregivers talk about their experiences
  • Listen to podcasts by clinical experts
  • Find delicious recipes that meet their dietary restrictions
  • Check their symptoms
  • Assess their risks for chronic conditions
  • Quiz themselves on health and well-being knowledge
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Content Marketing Support

People respond to content marketing. The problem is creating enough of it. Lucky for you, we have a massive library of content to put at your disposal. Use our content to kickstart your content marketing campaign. Select a calendar of content that covers a range of healthcare awareness messaging throughout the year. Or work with us to create custom content tailored to your organization’s marketing goals and objectives.

At the end of the day, you want an effective, integrated marketing program that raises awareness so you can help more of your members to get well and stay well. You’ll find our content marketing support can:

  • Drive inquiries and new member acquisition
  • Boost member satisfaction, preventive care activities and positive health decisions
  • Build brand awareness and loyalty
  • Increase enrollment and revenue

Custom Content Solutions

We can customize content to help achieve your business objectives, from new member acquisition to building and maintaining member relationships. We can help drive traffic and volume with relevant content. From print to interactive digital to video, we deliver the content that delivers the customers.

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Krames© Education

We believe in creating effective education for everyone – members, families and caregivers – to help them understand their healthcare issues and their options. It’s how we make a difference.

A picture is worth a thousand words

Krames pioneered the use of graphics and simplified medical illustrations to improve health education. When people can see what the problem is, they have a better chance of understanding the diagnosis, the prognosis and following a prescribed care plan.

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Krames On-Demand®

Krames On-Demand®, our award-winning, interoperable health education content on thousands of topics seamlessly integrates with your information systems. Our content is illustrated, concise, easy to understand and available in multiple languages. Krames on Demand helps improve efficiency for your case managers and engages members, their families and caregivers to help deliver better outcomes. Because StayWell solutions are integrated with many top healthcare technology vendors including Allscripts, Cerner, Epic and MEDITECH, we help your case managers easily share the important information your members need.

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Krames Print Education

Our printed materials are easily accessible regardless of reading level or language. We have nearly 700 titles that employ health literacy principles at 5th to 8th grade reading levels with many choices for Medicare and Medicaid populations. Over 250 titles are available in Spanish (more than any of our competitors), with some content available in up to 12 languages. We even have versions for kids, which is sometimes a whole other language in itself.

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Krames on FHIR ®

Krames On FHIR ® delivers award-winning education materials during interactions with members, saving time for case managers and creating a more personalized user experience. Using SMART on FHIR technologies, an open, standards-based healthcare app platform, Krames On FHIR integrates into your information systems platform, giving you immediate access to suggested educational content on thousands of topics included in lab tests, drug sheets, videos, and discharge instructions.

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  • Can we customize your educational materials for our member population?
    • Yes. We offer easy-to-use tools that allow you to edit our materials or upload your own custom education.
  • Can we repurpose your education for other purposes, such as social media campaigns?
    • Yes. Our education is intended to address all of your informational needs. We can even provide ideas on how other health plans have used our education to reach members. 
  • Who reviews your patient education? How is it updated?
    • Our education is reviewed by board-certified specialists. We continuously monitor published clinical guidelines and update our education to adhere to guideline changes. At a minimum, every piece of education is reviewed at least every two years.  
  • What languages is your patient education available in?
    • Every educational piece is created in both English and Spanish. In addition, we have education for high-volume procedures and disease states available in 18 different languages, including Vietnamese, Tagalog, Arabic, Korean, Chinese (general), Mandarin, Cantonese, Japanese, Russian, Urdu, French, Greek, Nepali, Hindi, Burmese, Gujarti, Farsi, and Amharic. Don’t see the language you are looking for? Just ask. We add to our translated libraries every day.  
  • At what is reading level is your patient education written?
    • Our education is written between a fifth- and eighth-grade reading level to maximize comprehension.