Company poised to continue industry thought leadership, fueling future growth

Yardley, Pa. (August 16, 2016) – The StayWell Company LLC today announced that Nicole Latimer has joined the company in the new role of president. StayWell is a health engagement company that helps its clients engage and educate people to improve health and business results.

Ms. Latimer joins StayWell from The Advisory Board Company, a preeminent best practices and performance improvement consulting firm serving the health care industry, where she worked for more than 15 years. Most recently, she served as senior vice president of the Advisory Board’s Crimson Clinical Advantage division, a highly regarded delivery and measurement platform over which many of its best-practice solutions are deployed. Ms. Latimer also holds two master’s degrees from the University of Michigan, in business administration and in health services administration, as well as a bachelor’s degree from Dartmouth College.

In her new role, Ms. Latimer will oversee StayWell’s three business units: Patient Engagement Solutions, Health Management Solutions and Health Advocacy Solutions.

“We are excited to welcome Nicole, and are confident that her deep background in population health management, health system growth strategies and patient education will greatly improve our ability to develop new products that meet our clients’ needs,” said Bill Goldberg, Chief Executive Officer, StayWell. “Nicole will also add a new technological dimension to our leadership team, with her broad experience in SaaS development and delivery as well as managed workflow and analytics applications designed for patients, analysts, clinicians, and executives.”

“Today, employers want to help their clients make informed healthcare decisions and reduce costs, and StayWell is at the forefront of that trend,” said Ms. Latimer. “I look forward to working with Bill and StayWell’s talented team of healthcare and business experts to offer our clients the latest technology and resources that will help them easily improve healthcare outcomes.”

In July, StayWell also announced that Healthcare Services and Solutions LLC, a wholly owned subsidiary of Merck & Co., Inc., had taken a majority stake in the Company.

About StayWell
StayWell is a health engagement company that helps its clients engage and educate people to improve health and business results. StayWell brings decades of experience working across the health care industry to design solutions that address its clients’ evolving needs. We fuse expertise in health engagement and the science of behavior change with an integrated portfolio of solutions and robust content assets to effectively engage people to make positive health care decisions. StayWell programs have received numerous top industry honors, including the C. Everett Koop National Health Award and the Web Health Award for health engagement programs. StayWell also has received URAC and NCQA accreditation for several of its programs. StayWell is headquartered in Yardley, Pennsylvania, and also has major locations in Salt Lake City, Utah, and St. Paul, Minnesota. To learn more, visit

Media contact
Barbara Tabor, APR