If there’s one thing we’ve learned during the COVID-19 pandemic, it’s that misinformation may be spreading faster than the virus. Nearly eight in 10 Americans say misinformation about the virus is a major problem.1
It’s more important than ever to provide patients with timely, accurate information they can trust to help them manage their health care more effectively—to improve their outcomes, while reducing costs. But it can be a challenge since 88% of Americans struggle with health literacy.2
Use this checklist to ensure you’re delivering the latest health education that’s easy to understand and follow:
Call on your very own content creation team
Make sure you’re working with a patient education vendor who has an experienced team of medical writers, editors, designers, and illustrators proficient in turning the latest health facts into engaging, actionable education. It should also be reviewed and updated regularly to ensure it remains current.
Minimize the medical jargon
Patient education should be written at a 6th-grade and below reading level while meeting various literacy levels. Plain language, shared decision making, and learner-centered principles should be at the heart of all content. And education should be offered in multiple modalities—digital and print (written, illustration only, and video)—to reach every learning style.
Engage patients, improve experiences, inspire change
Your patient education should help you reach and teach patients. Diagnosed diabetes, for example, costs America $327 billion a year.3 Use education designed specifically for diabetes to help patients understand their condition, follow your instructions to manage, learn self-care skills, and adapt healthier behaviors to achieve improved outcomes.
Share education that’s always fresh, never expired
Avoid risking out-of-date patient education when your vendor has an established emerging health concerns process in place to facilitate timely release of the latest in-depth, clinically validated education. Expect your content team to conduct regular reviews of CDC and WHO updates to guidelines, revising education accordingly.
Ignite performance via FHIR technology
Your patient education vendor should bring the FHIR—innovative technology to help you rapidly adapt to today’s changing health care environment. A solution like Krames On FHIR® delivers automated content updates as they’re ready, so you know you’re always sharing the latest clinically validated patient education—all while saving time for your already-stretched-thin IT team. Plus, you’re ready to support emerging and here-to-stay technologies like telehealth and chatbots.
See how your patient education vendor measures up. Download our patient education checklist.
1 Jones J. Americans struggle to navigate COVID-19 “infodemic”. Gallup Web site. https://news.gallup.com/poll/310409/americans-struggle-navigate-covid-infodemic.aspx. May 11, 2020. Accessed May 21, 2020.
2 America’s health literacy: why we need accessible health information. U.S. Department of Health & Human Services. https://health.gov/communication/literacy/issuebrief/#tab. Accessed August 29, 2019.
3 Statistics about diabetes. American Diabetes Association Web site. https://www.diabetes.org/resources/statistics/statistics-about-diabetes. Updated March 22, 2018. Accessed May 26, 2020.
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