Health care associations

Effectively reaching large populations is crucial for health care associations, but your organization may be facing a unique set of challenges. Perhaps you're lacking the internal time and resources necessary to produce and distribute health education. Or maybe you want to reach larger populations through different distribution channels with engaging and innovative tools, but can't easily access or use them. Whatever your goals—from acting as a trusted advocate for specific demographics and disease states, to arming health care workers with proven, up-to-date information—we can help you achieve health and well-being for all.

Extension of your organization's reach

Effectively communicate your mission, activities, and achievements to your members. With unlimited customization of health content and various formats to choose from—including print, email, social media, and microsites—you can engage your members while reaching new ones, increase site traffic and visibility, and secure funding for projects. We'll help you develop a unique omnichannel marketing approach sure to draw the attention your organization deserves.

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Professional support for proven value

Show health care professionals that they can rely on you for the most up-to-date information available to help care for their patients and communities. Customized tools such as shared decision-making toolkits, pocket educators, and easy-to-understand guidelines for staff and patients alike can demonstrate the value of partnering with your organization.

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Patient education tailored to your audience

Save the amount of time and care that goes into producing health education for your population, freeing you to focus on other mission-critical goals. Partnering with us, you can supplement and support your existing patient education library—providing tools in the right format for your patients seeking guidance, delivered at the right stage—to improve their health, wherever they are in their health journey.

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Addressing Market Needs

46%
of execs prioritize increasing member retention1
36%
of health care marketers rate their content as very effective2
10%
of health care marketers successfully track ROI2
References

1 Marketing General Incorporated. 2018 membership marketing benchmarking report. http://www.marketinggeneral.com/knowledge-bank. Published 2018. Accessed April 10, 2019.

2 Skinner J. The 2018 state of healthcare content marketing research report. True North Custom. https://www.truenorthcustom.com/blog/2018-state-healthcare-content-marketing. Published March 28, 2018. Accessed March 20, 2019.

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