Red Cross Strategic Business Alliance
Working Together to Save Lives

Under one of the most recognized and trusted symbols in the world, the American Red Cross and Canadian Red Cross carry out their lifesaving mission throughout North America by providing people with the skills they need to save lives.

In support of this mission, StayWell has served as publisher and strategic business consultant to the American Red Cross and Canadian Red Cross for more than 15 years. While traditional publishing functions are the foundation of the alliance between StayWell and the Red Cross, it is StayWell's ability to deliver a range of related services that enable the American Red Cross
and Canadian Red Cross to build the
momentum for future growth in both
existing and new markets.